From Zero to Hero – How I turned my life around in 5 years
In 2003, I lost it all. My business failed. I had tons of debt. I had no income. I couldn’t afford my apartment rent. To make matters worse, I was newly married and expecting my first child. My sister offered us her basement to live in until we turned things around. I say I lost […]
How Speed Reading Gave Me an Advantage
What I’ve learned over twenty years working with some of the best companies in the world is that you don’t have to be the smartest person in the room to have the biggest impact. But you do have to be the best prepared. I learned this lesson when I was 25 or 26 sitting in […]
Is Your Business Stuck? Look Outside Your Industry for Ways to Get Unstuck
Most people spend their whole time in one field. So when it comes to marketing and growing the business, they do what everyone else in their field is already doing. If you’re a personal injury attorney, you do billboards and cheesy TV commercials. If you’re a general contractor, you have lawn signs and you rely […]
5 Steps to Turn Every Customer into an Advocate
Great customers are the lifeblood of any business. Not only are they consistent spenders, but they are vocal advocates for your brand. If you’re a restaurant, these are your best regulars who bring new friends with them all the time. If you’re a financial advisor, these are the clients who make all their family members […]
The Retention Pyramid – 6 Steps to Keeping Customers Forever and Increase Your Profits
The most expensive customers you have are your brand new ones. Your cost per acquisition results in just one sale, typically. Plus, your chances of selling to a brand new prospective customer is less than 3%. However, your chance of selling to an existing customer a second, third, or fourth time is 60%-70%. Because your […]
Democratize Marketing Now!
I read the other day that 80% of startups fail. And then I learned that 50% of small businesses fail within five years. Isn’t that scary? So many people depend on those businesses. And I thought, is it because they offer bad products or services? But then I remembered plenty of businesses that sold great […]
4 Tips For Greater Productivity While Working From Home
Working from home was on the rise long before Covid-19 made it necessary for businesses to shutter their offices. But now that so many have figured out the logistics of working from home, it looks like it may be here to stay for a lot of businesses. Stats show what many of us have known […]
7 Metrics to Manage To Make Sure Your Business Is Ready For Growth
Every business, large or small, wants to grow. But growing too fast can put a strain on your company’s financial, operational, and personnel resources. The result could be a disaster for the future of your business. After all, ⅔ of the fastest-growing companies fail! Give your company a chance to be in the ⅓ that […]
3 Reasons Why You Should Focus On Getting Google Reviews For Your Business
Google Reviews are an important factor in business success and popularity, but not enough businesses are giving them the attention they deserve. Despite their pivotal role in helping a customer to pick a business, they are often neglected by the businesses themselves. So why do you need to focus on getting Google Reviews for your […]
How to Use Micro-Influencers To Grow Your Local Business
What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for recommendations and advice about what matters and what to purchase. Since micro-influencers resemble more of a […]
