Tony Guarnaccia

Is Your Business Stuck? Look Outside Your Industry for Ways to Get Unstuck

Most people spend their whole time in one field. So when it comes to marketing and growing the business, they do what everyone else in their field is already doing. If you’re a personal injury attorney, you do billboards and cheesy TV commercials. If you’re a general contractor, you have lawn signs and you rely …

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The Retention Pyramid – 6 Steps to Keeping Customers Forever and Increase Your Profits

The most expensive customers you have are your brand new ones. Your cost per acquisition results in just one sale, typically. Plus, your chances of selling to a brand new prospective customer is less than 3%. However, your chance of selling to an existing customer a second, third, or fourth time is 60%-70%. Because your …

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retention-pyramid

7 Metrics to Manage To Make Sure Your Business Is Ready For Growth

Every business, large or small, wants to grow. But growing too fast can put a strain on your company’s financial, operational, and personnel resources. The result could be a disaster for the future of your business. After all, ⅔ of the fastest-growing companies fail! Give your company a chance to be in the ⅓ that …

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3 Reasons Why You Should Focus On Getting Google Reviews For Your Business

Google Reviews are an important factor in business success and popularity, but not enough businesses are giving them the attention they deserve. Despite their pivotal role in helping a customer to pick a business, they are often neglected by the businesses themselves. So why do you need to focus on getting Google Reviews for your …

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How to Use Micro-Influencers To Grow Your Local Business

What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for recommendations and advice about what matters and what to purchase. Since micro-influencers resemble more of a …

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